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Digital content Directive (DCD)

In force E-commerce & Consumer Protection Directive Adopted: 20 May 2019 · Applies from: 1 January 2022

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Summary

Directive (EU) 2019/770 harmonises certain rules on contracts for the supply of digital content and digital services to consumers in the EU. It sets common requirements on conformity, remedies for lack of conformity, and rules on modifications, including where consumers provide personal data instead of paying a price. It aims to strengthen consumer protection and legal certainty for cross-border digital trade.

Who is affected?

It applies to traders supplying digital content or digital services to consumers (including where the consumer provides personal data as counter-performance). Consumers benefit from harmonised rights and remedies across Member States.

Scope

Consumer contracts for the supply of digital content and digital services, including digital content supplied on a tangible medium used exclusively as a carrier, with specified exclusions (e.g., certain healthcare, financial services, and open-source supplied outside a commercial context).

Key Points

  • Defines conformity requirements for digital content/services (subjective and objective criteria) and rules on integration into the consumer’s digital environment.
  • Provides consumer remedies for lack of conformity (bringing into conformity, price reduction, termination) and rules on burden of proof for conformity during a period after supply.
  • Sets rules for continuous supply, including maintaining conformity over time and handling updates (including security updates) where required by the contract or objective expectations.
  • Regulates modifications to digital content/services supplied over time, including conditions under which traders may modify and consumer rights where modifications negatively affect access or use.
  • Covers situations where consumers provide personal data instead of paying a price, without prejudice to the GDPR and EU data protection law.
  • Includes rules on termination effects, including the trader’s obligations regarding the consumer’s data/content where applicable and cessation of use.

Key Deadlines

  • — Deadline for Member States to transpose Directive (EU) 2019/770 into national law
  • — Date from which national transposition measures must apply

Related Regulations

Frequently Asked Questions

Who must comply with the Digital Content Directive (DCD)?

Traders who supply digital content or digital services to consumers in the EU must comply with the DCD, including situations where consumers provide personal data instead of paying a price.

What types of contracts fall under the scope of the DCD?

The DCD applies to consumer contracts for the supply of digital content and digital services, including digital content supplied on tangible media used exclusively as a carrier, with certain exceptions such as healthcare, financial services, and non-commercial open-source software.

What are the key conformity requirements under the DCD?

Digital content and services must meet both subjective (contractually agreed) and objective (generally expected) conformity criteria, including proper integration into the consumer’s digital environment and provision of necessary updates.

What remedies are available to consumers if digital content or services are not in conformity?

Consumers are entitled to have the content or service brought into conformity, receive a price reduction, or terminate the contract, depending on the circumstances and severity of the non-conformity.

How long does the burden of proof for conformity rest with the trader?

For a certain period after supply (at least one year, but Member States may extend this), the burden of proof is on the trader to show that the digital content or service was in conformity at the time of supply.

How does the DCD address updates and modifications to digital content or services?

The DCD requires traders to provide necessary updates, including security updates, and sets conditions for modifications, especially for continuously supplied content or services, ensuring consumers’ rights are protected if modifications negatively affect access or use.

What happens if a consumer provides personal data instead of paying a price?

The DCD applies in such cases, granting consumers the same rights and remedies as if they had paid a monetary price, but without prejudice to the GDPR and other EU data protection laws.

What are the trader’s obligations upon termination of a contract?

Upon termination, traders must refrain from using any content provided by the consumer (except in limited cases), and must provide the consumer with the means to retrieve their data or content, where applicable.

How does the DCD interact with other EU laws, such as the GDPR?

The DCD operates without prejudice to the GDPR and other EU data protection laws, meaning it does not override or conflict with data protection rights and obligations.

What practical steps should traders take to ensure compliance with the DCD?

Traders should review their contract terms, ensure conformity and update mechanisms are in place, inform consumers of their rights, and establish procedures for handling non-conformity, modifications, and termination in line with the Directive.

Key Terms

Digital Content
Data produced and supplied in digital form, such as software, apps, video, music, or e-books, covered by the DCD when supplied to consumers.
Digital Service
A service that allows the consumer to create, process, store, or access data in digital form, or to share or interact with data uploaded by the consumer or others.
Conformity
The requirement that digital content or services meet both the agreed contractual terms and objective standards of quality, functionality, and integration.
Continuous Supply
Provision of digital content or services over a period of time, requiring ongoing conformity and updates as per the contract or reasonable consumer expectations.
Modification
Changes made by the trader to digital content or services after supply, subject to rules ensuring consumer rights if such changes negatively impact access or use.
Burden of Proof
The legal responsibility placed on the trader to demonstrate that digital content or services were in conformity at the time of supply, for a specified period.
Remedies for Lack of Conformity
The options available to consumers—such as repair, replacement, price reduction, or contract termination—if digital content or services do not conform to requirements.
Personal Data as Counter-Performance
Situations where consumers provide personal data instead of paying a price, triggering the application of the DCD’s consumer protection rules.
Integration
The process of making digital content or services function with the consumer’s digital environment, which must be achieved for conformity.
Termination Effects
The obligations and consequences that arise when a contract is ended, including the trader’s duties regarding consumer data and cessation of use.